Mar 25, 2026
That Will Never Work
Reads
Most people pick up the book “That Will Never Work : The Birth of Netflix and the Amazing Life of an Idea” for the Netflix origin story. I ended up reading it almost as a product case study during it’s course.
Everyone goes into this book knowing how it ends. Netflix beats Blockbuster. Streaming upends the entertainment industry and Reed Hastings becomes one of the defining CEO stories of the last two decades. The David-versus-Goliath arc is so well-worn by now that it’s almost become the point of picking up the book to watch the underdog win, and you know going in that it will…….